Seleccions

Seleccions

Seleccions

Spain business
Home›Spain business›Unpacking the Tastes of Netflix and Amazon Viewers in Spain – TBI Vision

Unpacking the Tastes of Netflix and Amazon Viewers in Spain – TBI Vision

By James K. Martin
April 11, 2022
0
0
Share:

Money Heist

Spain has become a hot topic of conversation for players in the global content industry, with its national shows such as The House Of Papel reach a large audience via streamers.

It provides an interesting contrast to the flow of content from America. Ahead of MIPTV, we explored the drop in demand for US shows across Europe based on the findings of a recent report The world and the United States: the rise of international OTT platforms is changing the balance of programming in Europe.

The document, produced by licensing and data company Whip Media and MIPTV, used data collected by TV Time (an app that has more than one million active monthly users in France, Italy, Germany, Spain and the UK (FIGSUK)) and found that over the past three years, US content has declined by an average of 10% as a share of the overall audience in these territories.

Sharing views in Spain

Spanish projector

For Spain, the report showed that audiences had the highest proportion of European content viewing in FIGSUK, but the country also consumes a wide variety of content, with shows from Europe and the United States, but also from Latin America.

Spaniards have recently seen their share of local content viewing rise, as well as one of the steepest declines for US programming, behind France alone.

Focusing only on non-US content (excluding Japanese titles), Spanish content holds a 42% share of views in the country. This is followed by typical suppliers like the UK, Canada and France, while South Korea also holds a large share.

[Click to expand]

Amazon versus Netflix

The status of local viewing makes the strategies of Netflix and Amazon – the two most subscribed SVODs in the country – all the more interesting.

The two streamers have embarked on different tactics to attract viewers. Local Amazon originals account for more than a third of viewing in Spain, while if combined with programs of American origin, only around 5% of Amazon viewing goes to shows from other countries.

Netflix, meanwhile, only has 17% of its viewing share in Spain devoted to local original programming, roughly half of Amazon’s share.

[Click to expand]

When the US viewing share is taken into account, 27% of Netflix viewing – roughly five times that of Amazon – goes to content from other countries.

US content continues to decline in popularity on streamers, with view share for Amazon down nearly 24% from 2019 figures and nearly 20 percentage points for Netflix.

Increases in Spanish view share also increased: Amazon, by 23.6 points, and a touch of more than six percentage points for Netflix.

(The data above was collected from the TV Time app. The samples were balanced in each country based on age and gender to reflect each country’s population. “View sharing” is defined as the share of all views, for the selected filter criteria, belonging to a specific piece of content.)

Related posts:

  1. Car makers and airlines warn EU climate plan puts innovation at risk
  2. Today in History: Spain cedes Florida to the United States in 1821 | Lifestyles
  3. The number of Covid-19 cases worldwide exceeds 189.9 million, deaths exceed 4.08 million
  4. Volkswagen wants to manufacture batteries and small electric cars in Spain
Previous Article

Major rule change in DAYS for Irish ...

Next Article

‘Almost impossible’: Tuchel still down on Chelsea ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Spain business

    Transfer the news LIVE! Erling Haaland talks to fans about move to Spain, Man Utd accepts deal, most recent ...

    January 1, 2022
    By James K. Martin
  • Spain business

    Plastic Energy and TotalEnergies sign an agreement for an advanced recycling project in Spain

    January 11, 2022
    By James K. Martin
  • Spain business

    Growth drivers, trends and analysis of the Automotive Front Chassis Modules market by 2028

    October 21, 2021
    By James K. Martin
  • Spain business

    ORANGE and MASMOVIL sign an agreement to combine their operations in Spain, 5G

    July 24, 2022
    By James K. Martin
  • Spain business

    The number of Covid cases worldwide exceeds 477.2 million. deaths exceed 6.10 million

    March 25, 2022
    By James K. Martin
  • Spain business

    Floods in northern Spain cause 2 deaths and lost crops

    December 13, 2021
    By James K. Martin

  • Spain beach

    Europe suffocates in June’s record heat wave

  • Spain beach

    Acclaimed chef Anthony Bucco’s Felina in Ridgewood is leaving

  • Spain beach

    supervisor of Colombian maritime cocaine trafficking plot sentenced to 15 years in prison | USAO-MA