Tourists, children singing Vienna and even the US Navy loved it
it’s not the right time babe In Spain: It has decided to close the factory in the Madrid town of Paraquelos del Jarama “for organizational and production problems”. A decision that affects approximately 200 employees directly, and 75 others, indirectly.
This is not the first time that a Mexican multinational has taken such a decision. Thus, it did the same in Palma de Mallorca, Seville, Granollers (Barcelona) and Tenerife between 2016 and 2021. On the other side of the scale, the purchase of two factories from the Ciro group in Paterna (Valencia) and Medina del Campo (Valladolid).
A position, in the current state, which contrasts with its beginnings when it landed in Spain 57 years ago. It was notably on February 21, 1965 that the first sandwich loaf left its factory in Granolers. Since that date, they have continued to open factories. There were also times when they went out for grand openings every year. What was the reason for its success?
that’s how he became popular
Jaime Jorba, one of the founders of the company in Mexico, who decided to take this step. He wanted to tell about the product that was successful in the land of his ancestors, on the other side of the Atlantic, where the family had immigrated.
What was the Spain like in the mid-1960s that Zorba discovered? The minimum wage was 1,800 pesets (10.8 euros)., A liter of diesel in the Madrid district of El Viso costs 6.5 pesetas (4 cents) and a chalet costs one million pesetas (6,000 euros). The Beatles toured Spain and Manuel Santana won Wimbledon.
The weapons they used were three in number to make sandwich bread called bread bimbo. Begin, Sanitation guarantee provided, I mean, it was packed. Moreover, it was synonymous with freshness because it was regularly supplied to customers, removing expired ones from the shelf. And all thanks to the delivery network which was growing by leaps and bounds. And finally, advertising. For instance, Baby. around the world with It was a hit on the radio.
[Vuelta al ‘Precio Estable’ de los 70: la UCD de Suárez ya trató de contener la inflación como pretende Yolanda Díaz]
But what gave them the final impetus was Boom tourism. If in 1960 the number of visitors to Spain was 6.1 million, it reached 14.2 million in 1965, reaching 24.1 million in 1970. Even the Vienna Boy Singers who traveled the Iberian Peninsula and visited the Bimbo factory , which, without ever saying better, broke the mold.
In a country addicted to sandwiches, The arrival of the Americans or the British promoted this famous product in their countries of origin. like a sandwich or as said pylon, one of the characters in a series of images popeye, Sandwich. Even the US Navy, when it stopped in Spain, stocked up on bimbo bread.
The development is so rapid that in 1967 (two years after the opening of the Granolers factory), a new factory is opened in Kolada (Madrid). In 1973, the opening took place in the Las Mercedes industrial area, also in Madrid. All because sales have been steadily growing. Following this development, there was an increase in delegations, as well as factories: Palma de Mallorca (1974), Solares, Cantabria (1975), …
It was at the beginning of the decade that he joined the American bakery Campbell TaggartHe did this to face increasing competition. And, in the end, he sold 50% of what was still in Spanish hands.
Already in the 1980s, another fact again boosted its sales and therefore its factories: advertising campaigns. ‘Los Fresco del Barrio’, which highlighted the quality and freshness of the product, was a total success, As a result, two new factories in Antequera (Málaga) and Almansa (Albacete). Without forgetting the sponsorship: he supported, for example, the Olympic tennis team of Barcelona 92.
Campbell Taggart then sold the business to an American company. Sarah Lee, It was time for two images, one from Mexico and one from Spain. Reunification came in 2011, when the Mexican side bought business in Spain from Sara Lee. Until there, Bimbo has acquired the reputation of being a “typically Spanish” product.,