The Hard Rock Hotel Marbella officially opens its doors on July 14
WHY IT RATES: The all-inclusive, adults-only Hard Rock Hotel Marbella on the spectacular Costa del Sol (Spanish Sunshine Coast) will expand the success achieved in Ibiza and Tenerife through Hard Rock International’s partnership with Palladium Hotel Group, which will manage the newly renovated property. — Laurie Baratti, TravelPulse Associate Editor
July 14 will mark the opening of Marbella’s highly anticipated new property, the Hard Rock Hotel Marbella, after a complete refurbishment. The adults-only property will offer unique experiences through its state-of-the-art facilities and services, while reflecting the immersive musical environment that Hard Rock Hotels are known for. The new property, acquired in June 2021 by Stoneweg and Bain Capital Credit, the real estate investment firm, and managed by Palladium Hotel Group, was designed by international designers Studio Gronda. This will be the third Hard Rock Hotel operated by Palladium Hotel Group and also the group’s third hotel located on the Costa Del Sol.
Jesús Sobrino, CEO of Palladium Hotel Group, said: “We are delighted to announce the launch of Hard Rock Hotel Marbella in Puerto Banús, one of the most beautiful parts of the Costa del Sol. Puerto Banús is an ideal destination for Hard Rock Hotels. brand and its magnificent offer. Its inimitable style, its gastronomic and leisure offer and its desire to impress customers will make this hotel a point of reference for the region. We are confident that Hard Rock Hotel Marbella will become a must-visit destination for visitors. and the inhabitants in a very short time. »
The hotel is located in beautiful Puerto Banús and contains a total of 383 rooms, including 64 suites. Showcasing contemporary interior designs, seamlessly blending Hard Rock’s signature musically infused aesthetic with local cultural references from Picasso to Flamenco. Guests can expect unique experiences at the Hard Rock Hotel Marbella, with impressive dining options, an incredible rooftop VIP infinity pool and bar, a pool surrounded by a lush garden and oasis, musical events and , of course, a curated collection of Memorabilia music featuring Spanish musical icons, as well as international music legends. Notable pieces include an acoustic guitar by the legendary Elvis Presley, a purple satin jacket worn by Prince and sequined dresses worn by Lady Gaga.
“We are proud to build on our success with many recent openings in Europe,” said Graham Kiy, regional vice president of hotel operations EMEA at Hard Rock International. “Hard Rock’s partnership with Palladium Hotel Group has been a great success in Ibiza and Tenerife. We are delighted to expand to Marbella where we will weave the brand into the fabric of this much-loved and vibrant destination.”
Innovative design and location
The jewel of Marbella has a new star that will bring all its distinctive rhythm and refinement. One of the most important tourist centers in Andalusia has become the new stage of the Hard Rock Hotel. Ideally located just steps from the sea, the property will be the destination of choice for those looking to combine attentive and contemporary service alongside the aqua blue waters of the Mediterranean.
Designed by international architecture and interior design firm, Studio Gronda, the hotel effortlessly blends signature Hard Rock design with elements reminiscent of Andalusian style and culture. Local ceramics, reds and the emblematic polka dots of flamenco are skilfully used to blend tradition and contemporary design. Bright and airy interiors are enhanced by vibrant artwork that has been carefully selected to complement the Memorabilia collection on display throughout the hotel.
The hotel is located in Puerto Banús, the epicenter of exclusivity and glamor in Marbella, one of the most exclusive regions in Spain. Just 40 minutes from Malaga airport, the property is easily accessible to anyone looking for a sophisticated retreat.
A culinary scene for the most demanding taste buds
The Hard Rock Hotel Marbella presents an unparalleled culinary scene that will satisfy even the most discerning palates. Two restaurants will offer an impressive selection of culinary delights from around the world, including the finest Asian cuisine at Nu Downtown. Along with world-class cuisine, diners will also be able to enjoy live musical performances and DJs during their meal, as well as an electrifying after-party after dessert. With a program that changes every week, the place is on its way to becoming the trendiest place in town to grab a bite to eat.
There is also the show cooking Spanish restaurant, Sessions. Ready to delight and delight, this restaurant offers guests unique Spanish flavors and seasonal produce in an immersive dining space. The impressive breakfast offers impeccably prepared dishes, using the freshest produce to suit all tastes.
For some of the best views in the hotel, the Sun Society sky lounge bar is a must. The stunning space also includes an incredible rooftop VIP infinity pool with a pool bar so guests can really soak up the Spanish sunshine. Offering a selection of carefully selected cocktails as well as Mexican and Japanese fusion snacks, guests will be able to enjoy panoramic views of the beautiful region alongside eclectic flavors. The stunning setting is sure to be one of the most requested locations in Marbella.
Throughout the day, guests can also stop at the Eden Pool Club, a snack bar where they can taste a selection of the best cocktails and delight the palate with salads, burgers and succulent desserts, or the delicious sushi food truck offer. During the afternoon, the GMT +1 Lobby Bar offers specialty coffees, craft cocktails and light snacks, perfect for transitioning from activity to activity.
Unique and immersive brand experiences
In true Hard Rock style, a variety of branded experiences and amenities exclusive to Hard Rock hotels can be found in Marbella. Amenities include Your Stay Sound which allows guests to listen to playlists curated by Tracks inspired by the city they are in, Crosley record players available on demand with Wax, or play a Fender guitar with Picks in the privacy of their room. The Unleashed pet program will welcome four-legged friends to have the same memorable experience as their parents. Guests are invited to swap out the traditional city map for interactive Soundtracks area guides, curated by Hard Rock and music artists to showcase the best of each destination.
Known for its sparkling events and incredible live concerts and performances, visitors to the Hard Rock Hotel Marbella can prepare for a similar program of star-studded line-ups and shows.
Guests can find tranquility while enjoying the Rock Om amenities and experiencing the perfect blend of yoga and music to relax body and mind. Those interested in fitness can use the modern BODY ROCK fitness center where the hotel offers innovative workout systems to keep up with cutting-edge workouts while keeping pace with a curated playlist every step of the way.
Hard Rock Hotel Marbella introductory rates start from €299.
For more information, visit hardrockhotels.com/marbella.
THE SOURCE: Hard Rock International press release.