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Halloween shouldn’t scare retailers this year, as consumers will spend a record $ 10.14 billion on goodies, ghoul-related clothing and get-togethers, the National Retail Federation reported after its annual survey.
“Americans plan to spend more than ever to make Halloween a memorable one,” Federation President and CEO Matthew Shay said in a press release. “Retailers have put in place a number of measures, such as introducing Halloween products earlier than usual, to ensure their shelves are stocked with seasonal candy, decorations and more. articles before this important holiday. “
Waco could have a disproportionate stake in Halloween, as it is home to a Mars Wrigley confectionery factory, a maker of Snickers, Skittles, and Starburst products.
According to National Retail, about 65% of Americans, up from 58% last year, plan to celebrate Halloween this year by handing out candy, decorating their homes, dressing up in costumes, carving a pumpkin, and organizing or while attending a party. Federation press release. The organization has partnered with Prosper Insights & Analytics to survey 8,061 consumers.
Popular costumes for young people this year, listed in order, are Spiderman, Princess, Batman, Superhero, Witch, Ghost, Pumpkin, Superman, Zombie, and Avengers. Witch tops the table for adults, followed by vampire, ghost, cat, pirate, Batman, zombie, Superman / The Joker, Spiderman / Dracula and an Avenger character, according to the press release.