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Home›Spain business›Jollibee opens largest branch in Europe – Manila bulletin

Jollibee opens largest branch in Europe – Manila bulletin

By James K. Martin
September 25, 2021
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Jollibee Foods Corporation has opened the first Jollibee store in Spain right in the heart of Madrid at Puerta del Sol, Calle Arenal, one of its largest openings in Europe.

In a statement, Jollibee said its debut in Spain comes as the brand continues to expand its current network of more than 1,400 restaurants around the world, including cities like New York, Rome, London, Los Angeles, Dubai. , Singapore and Hong Kong.

Philippine Ambassador to Spain Philippe J. Lhuillier (middle left) inaugurated Jollibee’s first store in Spain, with Jollibee Europe Commercial Director Adam Parkinson (right) and General Manager of Jollibee Spain , Clara Breda (left).

Jollibee Madrid is the brand’s largest restaurant in Europe, with a capacity of around 200 diners, and features new design features including a full-size indoor palm tree in a large two-story dining room.

“Our entry into Spain is a major milestone in Jollibee’s history and in our international expansion,” said Ernesto Tanmantiong, CEO of the Jollibee group.

Ernesto Tanmantong, CEO of the Jollibee group

He added: “The warm welcome of our opening in Spain inspires us on our journey to bring our beloved Chickenjoy to more countries in Europe, and is in line with our vision of becoming one of the top five catering companies in the world. . “

Dennis Flores, President of Jollibee Europe, Middle East, Asia and Australia (EMEAA), said: “Our first restaurant in Madrid is an important step in our European expansion, especially as we make Spain the one of our main markets in the region.

“With our delicious food, friendly prices and warm service, we hope to continue to inspire more locals to love our food, just as we see in other EMEAA countries,” he noted. .

Long lines around the block greeted the Jollibee’s debut in Spain. Thousands of customers patiently lined up to sample Jollibee’s famous Chickenjoy, with the line starting as early as 10pm the day before.

Adam Parkinson, Commercial Director of Jollibee Europe, said: “We worked hard to make sure we were ready to introduce Jollibee to the Spaniards, and seeing it come to fruition today was a very humbling moment and a reminder of the opportunity that Jollibee has in Spain and throughout Europe. “

The Madrid restaurant presents the redesign of the Jollibee brand for European customers in Spain, with the aim of creating a memorable experience with bright graphics, bold murals and tiles inspired by woven fabrics.

“After seeing the reception at the opening, I can say that all the work we have done for over a year to bring Jollibee to Spain was worth it,” said Clara Breda, Managing Director of Jollibee Spain.

She added: “We are convinced that Jollibee will become a meeting point for different generations who want to try new experiences and taste our menu with unique flavors.”

To ensure a safe experience for guests, the restaurant offers take-out pickup areas, digital kiosks to facilitate transactions, and hand washing stations.


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