Last week, on these pages, I drew attention to a meeting between the town hall of Alcudia and Representatives of the Council of Mallorca to discuss active and nautical tourism and ways to extend the tourist season. The Council is back in town, and this time there were also representatives from other town halls.

The mayors of Muro, Pollensa and Santa Margalida were all present. The objective, according to the municipal councilor for tourism, Andreu Serra, was to consider a “unique strategic project that helps to the promotion of superior quality and product diversification ”. Yes, the same old themes that have been discussed for years, plus the seasonality of course.

In fact, there will not be just one project, because there will be joint projects, the Council statement reads rather confusedly. These will take into account the “singularities” of each of the municipalities in the region, this area being the bay of Alcudia plus the bay of Pollensa.

Hoteliers will be involved in these joint projects, and they will – hopefully – benefit from EU Next Generation funds. Pretty much everything right now has a New generation funds the context. What could these projects be? The environment, like ornithology, has been verified by name.

Albufera, Albufereta (with its small islets for newly formed birds) and the interpretation center of La Gola are among them. The cultural was mentioned. You can enjoy Alcudia and Pollensa having joined the Spanish network of “most beautiful villages”. And then there is also active tourism, which includes boating.

Basically, therefore, things that already exist in their various degrees of promotion. But Next Generation funds offer potential for a much bigger promotion, while – to quote Maria José Aguiló of the Federation of Hoteliers of Mallorca – “the opportunity represented by these funds requires a common vision and supra-municipal cooperation in order to develop these major axes of tourist product and to enable us to leverage using available resources to maximize results and achieve the economic transformation our destination needs ”.

In short, where have we heard all of this before? This time things may be different. The EU finances. With a bit of luck.