Benidorm, the popular British holiday destination on the Costa Blanca is back in demand and still going strong.

The pandemic has not favored vacation destinations around the world. One of the most popular resorts for British tourists has to be Benidorm on Spain’s sunny Costa Blanca. This bustling city has been one of Britain’s biggest attractions since the 1970s.

Just spent 10 days in Benidorm, I can tell you from personal experience that the resort is back and still going strong. The streets were teeming with holidaymakers all day and it wasn’t just Brits of course. As I strolled along the beautiful promenade, I heard lots of Spanish, French, Dutch, and German accents, among others.

I had the pleasure of staying at the luxurious four-star adults-only Flash Hotel, located in a prime location, just steps from the seafront. ‘where you have easy access to explore the bustling streets full of excellent cabaret bars.

If you’ve ever been to Benidorm, I don’t need to tell you about the incredible range of entertainment on offer. There are top comedians, fantastic Beatles and Queen tribute bands, plus solo tributes to a whole range of famous singers, including Neil Diamond, Lionel Richie, Frank Sinatra, Rod Stewart and, of course, Elvis Presley.

Almost all the cabarets were packed with people as I walked around at night, a real sign that Benidorm is truly back to its best.

For those who want to take in a spectacular show in absolute style and comfort, you have Europe’s finest nightspot on your doorstep – the magnificent Benidorm Palace. An abundance of famous names and top productions have performed at this illustrious venue over the years.

The food at the Flash Hotel restaurant was superb, but I still ventured out to sample the international cuisine available. This included the amazing Nepali restaurant that I always visit.

Sitting with Alejandro Sabat Cuevas, Commercial Director of Flash Hotel, he informed me that occupancy was already at 2019 levels and expected to climb further as high season approaches. “It’s a pleasure to reunite with British tourists in Benidorm after a two-year break,” Mr Cuevas told me.

The chain’s other hotel in town, the Rosamar – just 200 meters along the Rue du Flash – is currently being renovated and should be ready in June, the manager said. I was lucky enough to be able to take a tour of the hotel and it will be a nice set up for a vacation when it reopens.

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