Dublin, Oct. 13, 2022 (GLOBE NEWSWIRE) — The “B2C E-Commerce Market Opportunity Data Book in Europe – Over 100 KPIs across e-commerce verticals (shopping, travel, dining, media and entertainment , Technology), Market Share by Key Players, Sales Report Channel Analysis, Payment Instrument, Consumer Demographics – Q2 2022 Update” has been added to from ResearchAndMarkets.com offer.

The B2C market in Europe is expected to grow by 14.96% on an annual basis to reach US$1,010.0 billion in 2022.

The medium to long-term growth story of the B2C e-commerce industry in Europe promises to be compelling. B2C e-commerce is expected to grow steadily over the forecast period, registering a CAGR of 11.57% during 2022-2026. The gross value of B2C e-commerce goods in the region will increase from US$878.6 billion in 2021 to US$1,564.9 billion by 2026.

Over the past two years, the e-commerce industry in Europe has seen strong growth across different product categories. As fashion continues to dominate the online shopping trend with more consumers shopping for clothes and accessories, the lockdown has also led to the growth of food and medicine delivery services in the country, along with a growing number consumers ordering food and medicine from online platforms over the past two years.

As the e-commerce market is expected to register strong growth over the next three to four years, delivering a personalized and enhanced customer experience is expected to remain a key growth driver for industry players. Therefore, the publisher expects companies to increase their investments in emerging technologies, such as augmented reality, over the next three to four years to provide customers with a more online shopping experience. personalized and improved.

Across Europe, Germany is one of the fastest growing economies and has a vibrant startup ecosystem. Moreover, along with the UK and France, Germany is among the top performing European countries in the e-commerce industry. These countries together generate 60% of total e-commerce turnover in Europe.

With Germany’s e-commerce industry set to see strong long-term growth, global e-commerce investors are expected to pump millions into the country.

The story continues

• In June 2022, Clearco, a Canadian e-commerce investor, announced its launch in Germany. The company has pledged 500 million euros to local online businesses. This investment in the domestic e-commerce market will continue to drive industry growth over the next three to four years.

• The company has funded over 7,000 e-commerce businesses and invested over €3 billion as of June 2022 globally. In 2022, the firm also launched in Ireland, announcing a €100 million investment in the local digital economy.

This investment, along with funding from other global private equity and venture capital firms in Germany over the next three to four years, is expected to drive industry growth.

In the UK, global players are looking to launch an e-commerce marketplace for consumers while targeting a larger market share.

• According to ParcelHero, a delivery service provider, Walmart may be planning to launch its online marketplace in the UK. Notably, Walmart requires its sellers in the country to register with the Walmart Marketplace. If Walmart enters the UK market, it may challenge Amazon’s dominance in the country.

• According to ParcelHero, around 86% of consumers buy from the Amazon e-commerce marketplace in the UK. Walmart’s entry into the market will provide consumers with more choice and great deals, further intensifying competition in the UK e-commerce industry in the short to medium term.

Innovative e-grocers based in France are expected to launch more into the European market in the coming years

In France, several innovative startups have emerged in different industries in the online restaurant segment over the past few years. These startups plan to expand into more European markets over the next few years.

• Hors Normes, a Paris-based online grocery and food waste start-up that helps organic farmers and producers sell their products directly to consumers when traditional distribution channels refuse to expand into more European markets to reduce food waste.

• In July 2022, the company raised €7 million to fund its national and regional expansion. Initially, the company plans to invest the capital in its home market, with an expansion planned in five French cities by the end of 2023. However, over the next three to four years, the company plans to expand in new markets, such as Germany, Spain and Italy.

• In July 2022, the firm is operational in 125 cities, including Paris, Marseille and Lyon. It has a user base of 7,000 customers, and thanks to its innovative business model, the company has helped save 400 tons of fruits and vegetables since its launch in 2020.

These innovative business models are expected to gain traction with investors around the world over the next three to four years as the online restaurant segment continues to grow over the next three to four years.

In 2021, Walmart sold its subsidiary Asda to the Issa brothers, thereby losing its foothold in the UK market. However, this move from the second largest e-commerce player in the United States may help the company regain its market share in the United Kingdom.

Online retailers are expanding their luxury fashion branch across Europe, including the UK

Online retailers in the UK are launching luxury fashion stores to provide consumers with more fashion choices, thereby increasing transaction volume.

• In June 2022, Amazon announced that the firm was launching its Amazon Fashion concept across Europe. The company notably launched the luxury fashion branch in the United States in September 2020. In addition to its expansion in the United Kingdom, the company is also expected to launch the Amazon Fashion shopping experience for online shoppers in France, in Germany, Spain and Italy.

With the launch of luxury stores on Amazon, consumers are expected to receive more choices from established designers such as Elie Saab, among others.

Therefore, players should increase their investments in new technologies such as artificial intelligence, voice search and virtual reality throughout the European region.

Scope

B2C e-commerce market size and future growth dynamics

• Gross Commodity Value Trend Analysis

• Analysis of trends in the average value per transaction

• Trend Analysis of Gross Merchandise Volume

B2C e-commerce market share by major players

• Retail E-commerce Market Share by Key Players (20+ Players)

• Travel E-Commerce Market Share by Key Players (20+ Players)

• Foodservice E-Commerce Market Share by Key Players (20+ Players)

B2C E-commerce Market Size and Forecast by B2C E-commerce Segments (Gross Commodity Value Trend Analysis, 2017-2026)

• Retail (distribution by clothing, footwear and accessories, health, beauty and personal care, food and beverages, appliances and electronics, home improvement, books, music and video, toys and hobbies, automotive)

• Travel and hospitality (distribution by air transport, train and bus, taxi service, hotels and resorts)

• Online restaurant service (distribution by aggregators, direct to consumer)

• Media and entertainment (breakdown by streaming services, movies and events, theme parks and games)

• health and wellbeing

• Technology products and services

• Other Segments

B2C e-commerce market size and forecast by retail channel

• Consumer Platform

• Direct to consumer

• consumer to consumer

B2C e-commerce market share by travel and hospitality sales channel

• Market share by travel and hospitality sales channel

• App Aggregator – Gross Commodity Value Trend Analysis

• Direct to Consumer – Gross Goods Value Trend Analysis

B2C e-commerce market size and forecast by online foodservice sales channel

• Aggregation app

• Direct to consumer

B2C E-commerce Market Size and Forecast by Engagement Model (Gross Goods Value Trend Analysis, 2017-2026)

• Based on website

• Live broadcast

B2C E-commerce Market Size and Forecast by Location (Gross Goods Value Trend Analysis, 2017-2026)

B2C E-commerce Market Size and Forecast by Device (Gross Commodity Value Trend Analysis, 2017-2026)

B2C eCommerce Market Size and Forecast by Operating System

• iOS/macOS

• android

• Other operating systems

B2C e-commerce market size and forecast by city

B2C E-commerce Market Size and Forecast by Payment Instrument (Gross Goods Value Trend Analysis, 2017-2026)

• Credit card

• Debit card

• Payment

• Prepaid card

• Digital and mobile wallet

• Cash

• Other digital payment

For more information about this report visit https://www.researchandmarkets.com/r/99tcgv

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